I've been getting emails from readers for nearly 2 years now asking various "industry" questions. None more frequently than this one. "How do I read and understand Nielson ratings?" As a result, and to appease your curious minds, allow me to help you out with this.
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This one is worth clipping. Even after reading ratings lists almost daily for some time, I still get confused on occasion, especially when sites/writers apply their own jargon to them.
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