The EVOOing of America

News Type: Event — Seeded on Wed Dec 6, 2006 6:32 PM EST

Article Source: CHOW.com

entertainment, tv, television, food, english, dictionary, food-network, rachael-ray, food-tv, evoo

It's official: EVOO is now a word. The dictionary tells us so.

Today, on Rachael Ray's talk show, Erin McKean, editor of Oxford American Dictionaries, showed up to present Ray with a framed certificate of recognition. As she explained to Ray, "Because of you, we are putting EVOO in the next edition of the Oxford American College Dictionary." The entry will read: "EVOO: abbr. extra-virgin olive oil."

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Michael Sautter's Column, All of Newsvine
Groups: Foodies!, TV Lounge
Regions: United States

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{"commentId":415207,"authorDomain":"LAUHAL63"}

lauhal

Yikes. Too much of a good thing. They are REALLY overmarketing her.

{"commentId":415207,"threadId":"59410","contentId":"471648","authorDomain":"LAUHAL63"}

2 votes

#1 - Wed Dec 6, 2006 10:39 PM EST

{"commentId":415306,"authorDomain":"michaelsautter"}

Michael Sautter

Well, she doesn't have a sitcom - yet. Remember Emeril's sitcom?

{"commentId":415306,"threadId":"59410","contentId":"471648","authorDomain":"michaelsautter"}

1 vote

#1.1 - Wed Dec 6, 2006 11:49 PM EST

{"commentId":415369,"authorDomain":"chandra"}

Chandra W.

Remember Emeril's sitcom?

Uhm ... Emeril had a sitcom? What was it called—Bam! Bam!?

Just kidding. :-D I remember Emeril and believe I even caught about 15 minutes of one episode before it was yanked.

"Because of you, we are putting EVOO in the next edition of the Oxford American College Dictionary."

No matter how you feel about EVOO becoming an official entry in the dictionary, I think I've heard other chefs mention the term long before Rachael came around. There are even restaurants, cooking schools, and businesses with that name. So why would this development be because of her? Do they really think she's that special just because half of the people who used it during their "exhaustive research" also mentioned her name?! Gimme a break. I don't question making EVOO an official entry as much as I question the reason why.

{"commentId":415369,"threadId":"59410","contentId":"471648","authorDomain":"chandra"}

2 votes

#1.2 - Thu Dec 7, 2006 12:31 AM EST

{"commentId":415707,"authorDomain":"stevetherobot"}

stevetherobot

I'm guessing they did it because her agent or PR company paid them a lot of money to do so.

{"commentId":415707,"threadId":"59410","contentId":"471648","authorDomain":"stevetherobot"}

1 vote

#1.3 - Thu Dec 7, 2006 9:33 AM EST

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MICHAEL SAUTTER

Backyard

The EVOOing of America

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