Visit Michael Sautter's column >>

MICHAEL SAUTTERHome Page

"When words are both true and kind, they can change our world." ~ Buddha
Add To Watchlist
Articles Posted: 645; Links Seeded: 5556
Member Since: 3/2006Last Seen: 11/07/2009

Demystifying Wine Markup

Read ArticleArticle Source: Cooking with Amy
advertisement

Last week I got a chance to hear a number of chefs speak at an event to promote the newly launched American Express San Francisco Dish site. In a panel discussion local chefs participating in the site including Traci Des Jardins, Laurent Manrique, Elizabeth Falkner and Daniel Patterson spoke on a variety of issues. My burning question was about what those chefs/restauranteurs consider to be a reasonable wine markup and why. I am trying to familiarize myself with wine prices and better understand markup and often find it baffling. Less expensive wines are sometimes marked up quite a bit, expensive wines less so. Sometimes the markup is 2 times retail other times 3 times, 4 times or more.

Published to:

What's this?
Who's leading the conversation?
This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.
3.0
{"commentId":416648,"authorDomain":"LAUHAL63"}
Some restaurant schools teach a completely different approach to wine pricing. Restauranteurs really need to figure out how much money they need to make per table and work backwards rather than just assign one blanket markup percentage to wine.

That doesn't seem quite fair, but it makes sense. I guess it miffs me that some places really gouge you.

{"commentId":416648,"threadId":"59588","contentId":"472962","authorDomain":"LAUHAL63"}
  • 2 votes
Reply#1 - Thu Dec 7, 2006 5:34 PM EST
{"canLink":false,"threadId":"59588","isPrivate":false}
Leave a Comment:
You're in Easy Mode. If you prefer, you can use XHTML Mode instead.
As a new user, you may notice a few temporary content restrictions. Click here for more info.
{"threadId":"59588","contentId":"472962"}
Start TrackingStart Tracking
Stop TrackingStop Tracking