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America loves to get wired. Now more products are starting to incorporate that caffeine rush.
America is a caffeinated nation. Supporting an $11 billion industry, Americans consume more than 300 million cups of coffee each day from coffee shops, whose numbers have grown 18-fold since 1990. But Robert Bohannon, a scientist in Durham, N.C., is convinced there's a market for even more caffeine products—specifically in baked goods. Now he's hoping to persuade chains such as Starbucks and Dunkin' Donuts to sign on to sell his Buzz Donuts and Buzzed Bagels.
"Not everyone likes coffee," says Graham Wilson, a spokesman for Bohannon. "These products are an alternative if you like your morning pastry and want a boost without having to drink coffee."
Welcome to Caffeine Country
Seeded on Sat Jan 27, 2007 11:39 AM EST
Article Source: Business Week- Enjoy this article? Help vote it up the 'Vine.
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