
Rockstar spin-off company, Games that Matter, unveils its innovative business plan.
Earlier this month, we reported on the formation of Games That Matter, a new Vienna, Austria-based company created by the ex-founders of now defunct Rockstar Vienna. Today the new company finally disclosed its business plan to the world.
Self-described as a games production company, Games That Matter will develop, buy, and license game concepts, and will also prepare production of each project, including goals, brands, financing, technologies, and schedules. Hannes Seifert and Dr. Niki Laber founded Games That Matter in response to the fact that companies in today's industry are dealing with increasingly higher development costs and fewer games selling in big numbers. The duo said that the "common business model of developing games is not very much longer sustainable."
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