The Top 10 Corporate Moments In Rock

More than 25 years ago, John Mellencamp began his career under the name John Cougar, a name he claimed was foisted upon him in a calculated A&R move to boost album sales and increase radio airplay. Once he had achieved a modicum of success, Mellencamp secured the return of his true surname, spending the next decade releasing material as John Cougar Mellencamp. In 1991, Mellencamp finally shed the Cougar, seemingly regaining every ounce of his artistic integrity. Given Mellencamp's tireless efforts to rid his populist work of any corporate influence, the ultra-ubiquitous use of his latest single "Our Country" in conjunction with the promotion of the Chevy Silverado bears every indicia of "corporate sellout." Long gone are the days when PETA member Chrissie Hynde goes to a Gap outlet and knifes a bunch of leather jackets simply because the shopping mall mainstays requested her consent to use one of her songs in a Gap commercial.

To say that the profitable nature of the record business has skyrocketed since the days of Buddy Holly and "Rock Around The Clock" would be an understatement of gargantuan proportion. The evolution of the "music business" has oftentimes seen the focus placed more on business than music. Basic corporate concepts such as skillful marketing plans, profit maximization and good old Gordon Gekko greed, once inimical to the artistry of the music profession, are now commonplace. On one hand, debuting "Our Country" as a placard for the automotive industry could be considered good marketing, but it also qualifies as just another moment in the uncomfortable marriage between art and commerce . . . and not even one of the more egregious ones. What follows are the ten most severe instances of the artistic vision coming under attack by the corporate mindset.