New pitch for soda: It's good for you

Healthful soda?

That may strike some as an oxymoron. But for Coca-Cola and PepsiCo, it's a marketing opportunity.

In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo's new offering.

Makers of Sodas Try a New Pitch: They're Healthy

The New York Times

Wed Mar 7

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