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CANTON, Mass. (March 8, 2007) - Dunkin' Donuts, the largest coffee and baked goods chain in the world, today announced that it will be working with best-selling author and host of TV's highest-rated new syndicated daytime show, Rachael Ray. As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin' Donuts. Ray will also lend her perspective to the Dunkin' Donuts culinary team in the development of new, "better for you" food and beverage options. In recent years, the company has introduced several new products that provide customers with additional on-the-go options, including Smoothies, Latte Lite and the reduced carb bagel; in addition, the company has been working since 2004 to remove trans-fats from all of its menu offerings.
Dunkin' Donuts "Whips Up" Deal With Daytime TV Host Rachael Ray
Seeded on Fri Mar 9, 2007 11:42 AM EST
Article Source: DunkinDonuts.com- Enjoy this article? Help vote it up the 'Vine.
- Public Discussion (3)
Will someone please stop Ms. Ray
before she takes over the entire world.
- 3 votes
#1 - Fri Mar 9, 2007 1:06 PM ESTRachel Ray:
"Having grown up in the Northeast, I have a long-standing and deep appreciation for Dunkin' Donuts' coffee. In addition, I am excited to work with Dunkin' Donuts' team of chefs as they expand their menu to include new items for customers looking for more health-conscious options."
Do people really expect Dunkin Donuts food to be "health conscious?" And their coffee isn't even that good; can't even get an iced chai at the ones around me.
Viva la independent coffee shops!
- 2 votes
#3 - Thu Mar 15, 2007 11:49 PM EDTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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