Dunkin' Donuts "Whips Up" Deal With Daytime TV Host Rachael Ray

CANTON, Mass. (March 8, 2007) - Dunkin' Donuts, the largest coffee and baked goods chain in the world, today announced that it will be working with best-selling author and host of TV's highest-rated new syndicated daytime show, Rachael Ray. As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin' Donuts. Ray will also lend her perspective to the Dunkin' Donuts culinary team in the development of new, "better for you" food and beverage options. In recent years, the company has introduced several new products that provide customers with additional on-the-go options, including Smoothies, Latte Lite and the reduced carb bagel; in addition, the company has been working since 2004 to remove trans-fats from all of its menu offerings.