Not happy with 2.5 billion page views a month, Comcast (CMCSA) is looking to enhance its position as one of the top Internet destinations in the US.

And as it does so, Comcast challenges the traditional Internet names such as Yahoo (YHOO) and Google (GOOG), by moving into their (proverbial) domain, by offering similar services such as rich email, visual voice mail and video sharing sites.

Comcast has realized that it doesn't need Internet giants, if it needs to make a billion dollars in advertising, as CEO Brian Roberts claimed recently.