
Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million.
Is this a good thing for Feedburner users?
As a feedburner user, I don't think so... but Google are now the authority on the web and there's nothing we can do about it.
As each day passes I do hope that Microsoft and Yahoo! buddy up and take a chunk off Google.
I think this is a real shame. I thought/think Feedburner is fanatastic in it's current form. I fear that it's sale to Google will see some changes to it that are not necessarily for the better.
if anyone is interested in the how start-ups are sold, i have a business blog and recently posted an article about it. it's an external link (sorry for the shameless self-promotion) you can see HERE.
as far as this deal itself is concerned, i actually think it will be pretty good. Google is much better equipped to further develop RSS technology with its gobs of cash than FeedBurner alone would be able to do.
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