TiVo Targets the Mainstream

News Type: Event — Seeded on Tue Jul 24, 2007 10:21 AM EDT

Article Source: Business Week

entertainment, tv, television, hdtv, tivo, dvr, pvr, hd-tv, tivo-hd

The DVR pioneer hopes to gain customers with its price-slashed TiVo HD, but subscription costs and shrinking market share remain concerns.

Can a low-cost, high-definition digital video recorder clear up TiVo's blurry picture? The pioneer of digital video recording, which finds and automatically records favorite shows to a hard drive, is betting that a sharply lower price for its cutting-edge box will attract millions of new customers this holiday season.

Published to:

Michael Sautter's Column, All of Newsvine
Groups: TV Lounge
Regions: none

What's this?

Who's leading the conversation?

This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.

1.5

{"commentId":890491,"authorDomain":"michaelsautter"}

Michael Sautter

The monthly fee still seems high to me.

{"commentId":890491,"threadId":"129207","contentId":"855210","authorDomain":"michaelsautter"}

1 vote

#1 - Tue Jul 24, 2007 10:59 AM EDT

{"commentId":890720,"authorDomain":"tcervo"}

gecko85

I will continue using my dual tuner DirecTiVo HD until it dies. There's no way I will switch to the new DirecTV branded crap boxes, and the stand-alone TiVo HD units are cable and OTA only...I've heard rumors that DirecTV may be re-thinking their strategy and looking to woo TiVo back into the fold. I'm skeptical, but weirder things have happened. All I know is this: I've used non-TiVo DVR's, and there's simply no comparison.

{"commentId":890720,"threadId":"129207","contentId":"855210","authorDomain":"tcervo"}

1 vote

#2 - Tue Jul 24, 2007 12:03 PM EDT

{"canLink":false,"threadId":"129207","isPrivate":false}

MICHAEL SAUTTER

Backyard

TiVo Targets the Mainstream

Published to:

FUN STUFF:

COMPANY STUFF:

LEGAL STUFF:

TiVo to Debut a Lower-Priced HD DVR	Associated Press	Tue Jul 24	2
TiVo HD gets official: $299	Ars Technica	Tue Jul 24	0
TiVo Targets the Mainstream	Business Week	Tue Jul 24	0