Apple Looking Less Shiny? Look Again

News Type: Event — Seeded on Wed Jan 16, 2008 10:30 AM EST

Article Source: Business Week

There was little loving for Apple (AAPL) on Wall Street after Steve Jobs delivered his keynote speech at his company's Macworld Conference & Expo on Jan. 15. The company's shares fell 5.5%, more than twice the 2.5% decline by the tech-laden Nasdaq Composite Index, as analysts and investors digested news of an ultra-slim laptop, a video rental service, and a much improved Apple TV set-top box. The lineup satisfied the Mac fans in the crowd, but none of it was unexpected or as dramatic a move as the introduction of the iPhone at last year's show.

But longtime Apple watchers say the disappointment won't last. Ultimately the new lineup will help Apple take fuller advantage of the demand it's already created among both Mac fans and the swelling ranks of consumers weighing a jump from PCs to the Mac. "Even in a year where there were no tsunamis coming out of Macworld, the company showed that it can still make waves," says Jupiter Research analyst Michael Gartenberg.

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2.9

{"commentId":1368916,"authorDomain":"michaelsautter"}

Michael Sautter

It's hard to hit a home-run every time but if Apple can get Apple TV right it should be a winner too.

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2 votes

#1 - Wed Jan 16, 2008 11:08 AM EST

{"commentId":1368987,"authorDomain":"NewsNerd"}

NewsNerd

That, and this Macworld didn't come with any huge surprises. The rumor sites had already nailed the name and style of the Macbook Air, and I had read about the laptop in early January in my local newspaper.

{"commentId":1368987,"threadId":"203825","contentId":"1231785","authorDomain":"NewsNerd"}

2 votes

#1.1 - Wed Jan 16, 2008 11:26 AM EST

{"commentId":1369563,"authorDomain":"spudsstuff"}

Spuds Stuff

Agreed Mydree. It was always going to be difficult to better last years iPhone announcement. Still the ultra thin macbook air looks very nice. As for Apple TV, they have made some improvements but it could still be better.

{"commentId":1369563,"threadId":"203825","contentId":"1231785","authorDomain":"spudsstuff"}

1 vote

#1.2 - Wed Jan 16, 2008 1:31 PM EST

{"commentId":1368980,"authorDomain":"NewsNerd"}

NewsNerd

I don't think Apple should take the losses too personally. I mean, the entire stock market i general is losing ground because of the supposed coming recession.

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1 vote

#2 - Wed Jan 16, 2008 11:25 AM EST

{"commentId":1369001,"authorDomain":"masternav"}

MasterNav

It's hard to produce "revolutionary" devices in the saturated technology markets and still drive an effective business model at that level. Incremental improvements, toning down the hype-drives of the media built a stronger business base than kiting every revoltuionary and impractical wish of the technorati and market analysts. I think what was produced is a pretty effective development for the marketplace, and the market will reflect that eventually.

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2 votes

#3 - Wed Jan 16, 2008 11:29 AM EST

{"commentId":1371573,"authorDomain":"lawnorder"}

lawnorder

The Macbook Air will revolutionize notebooks, just like the iPod did for portable music players (who buys a portable CD player these days?) and iPhone is revolutionizing cell phones and pdas. It won't happen overnight, but long term, Apple will be able to make a pile on this.

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1 vote

#4 - Thu Jan 17, 2008 12:01 AM EST

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Apple Bets on Online Movie Rentals	Associated Press	Tue Jan 15	33
Apple watchers await unveilings	BBC News	Tue Jan 15	21
Apple announces MacBook Air, HD movie rentals, Apple TV 2.0 at Macworld keynote	Ars Technica	Tue Jan 15	0
Macworld 2008 Stevenote Leaked on Wikipedia	Wired News	Tue Jan 15	1
Gruber's Macworld Predictions	Daring Fireball	Mon Jan 14	1

MICHAEL SAUTTER

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Apple Looking Less Shiny? Look Again

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