NATPE '08: NBCU CEO Zucker Calls for Change

The writers' strike's most lasting legacy will likely be the way it finally pushed the broadcast networks to reinvent their businesses, said Jeff Zucker, president and CEO of NBC Universal, during Tuesday's keynote speech at the annual gathering of the National Association of Television Program Executives in Las Vegas.

"Maybe what we are going through now is our industry's version of a forest fire. We didn't ask for it, and it is unfortunate to live through. But if we are lucky, it may very well leave behind fertile soil, clear ground and the opportunity for robust growth," Zucker said.