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Veteran of Foreign Peace - Returned Peace Corps Volunteer
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Member Since: 3/2006Last Seen: 11/27/2009

Kimberly-Clark, Unilever Turn Down TV to Ramp Up ROI

News Type: Event — Seeded on Mon Feb 25, 2008 2:25 PM EST
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As proof that it's spending its marketing dollars wisely, Kimberly-Clark Chairman-CEO Thomas Falk told analysts last week that the company expects to spend only 46% of its marketing budget on TV this year, down from 60% in 2004.

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