Is Amazon Rethinking Its Movie Download Service?

It's been a year-and-a-half since Amazon launched Unbox, its movie download service that competes with Netflix and iTunes. Amazon has a partnership with TiVo to allow people to download movies straight to their TV set-top boxes. But Unbox doesn't appear to have really made a dent in Amazon's business yet. The service did not even warrant a mention in last quarter's earnings announcement. Maybe that is why Amazon is noodling over what it can add to Unbox to make it a hit.