Serving Up Television Without the TV Set

News Type: Event — Seeded on Wed Mar 12, 2008 8:29 AM EDT

Article Source: The New York Times

entertainment, internet, tv, television, computers, nbc, iptv, nielsen-media-research, the-office

When the fourth season of "The Office," an NBC comedy, had its premiere in September, one in five viewings was on a computer screen instead of a television. The episode attracted a broadcast audience of 9.7 million people, according to Nielsen Media Research. It was also streamed from the Web 2.7 million times in one week, the executive producer, Greg Daniels, said.

"The Office" is on the leading edge of a sharp shift in entertainment viewing that was thought to be years away: watching television episodes on a computer screen is now a common activity for millions of consumers.

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Michael Sautter's Column, All of Newsvine
Groups: GeekVine, TV Lounge, Web 2.0
Regions: New York

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1.5

{"commentId":1568482,"authorDomain":"michaelsautter"}

Michael Sautter

Without a TV set? What will TV stations be left to do?

{"commentId":1568482,"threadId":"233364","contentId":"1360812","authorDomain":"michaelsautter"}

1 vote

#1 - Wed Mar 12, 2008 8:47 AM EDT

{"commentId":1568663,"authorDomain":"bppatterson"}

bppatterson

they'll hang around. people watch t.v. on the internet for convenience and for the purpose of getting away from commercials. soon the advertisers will get away from broadcast and focus on the web. then when we get tired of that, the people start watching broadcast again. and, again the advertisers will chase us like vicious dogs.

{"commentId":1568663,"threadId":"233364","contentId":"1360812","authorDomain":"bppatterson"}

1 vote

#2 - Wed Mar 12, 2008 9:42 AM EDT

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MICHAEL SAUTTER

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Serving Up Television Without the TV Set

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