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Member Since: 3/2006Last Seen: 11/07/2009

Hollywood Tests Tolerance For Ads With Online Video

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Hulu requires viewers to sit through two minutes of advertisements for a typical half-hour episode, or roughly 75 percent less commercial time than the typical prime-time TV show. Users of digital video recorders can skip commercials, but there's no fast-forwarding through Hulu.

Hulu, like other online video companies, is testing viewers' tolerance for ads. Having gained a following among about 5 million users during its test phase, Hulu plans its broader launch today.

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How are these ads presented? Do you have to sit through 2 minutes of ads before watching the 30 minute episode?

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  • 1 vote
Reply#1 - Wed Mar 12, 2008 8:48 AM EDT
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