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MICHAEL SAUTTER
"When words are both true and kind, they can change our world." ~ Buddha
Articles Posted: 645; Links Seeded: 5556
Member Since: 3/2006Last Seen: 11/07/2009
Member Since: 3/2006Last Seen: 11/07/2009
3 Votes
1 Comment
Article Source: SportsBusinessJournal.comadvertisement
Properties, rival networks anonymously take shots, but ESPN contends they miss the big picture.
There is a PowerPoint presentation that has been making the rounds in league offices and among ad buyers for the past six months.
Distributed by multiple networks, the full color presentation uses a series of bar graphs to bash everything about ESPN. It describes ESPN's multiplatform strategy as a flawed concept. It calls ESPN's marketing machine a myth. It says that a sports property's TV ratings consistently decline on ABC and ESPN.
The presentation, titled "The Emperor's New Clothes: How ESPN's Multi-Platform Strategy Hasn't Improved Ratings," looks to illustrate how sports properties such as the NFL, NASCAR and the NBA have seen significant TV rating and viewership declines on ESPN and ABC in the past year.
It's a compelling read.
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{"commentId":1591658,"authorDomain":"michaelsautter"}
The NFL's decline in ratings on ESPN may be because the games shifted from Sunday night to Monday night.
{"commentId":1591658,"threadId":"236325","contentId":"1374059","authorDomain":"michaelsautter"}
- 1 vote
#1 - Tue Mar 18, 2008 8:57 AM EDT{"canLink":false,"threadId":"236325","isPrivate":false}
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