ESPN Turns Off Ad Nets to Protect Brand, Content

News Type: Event — Seeded on Tue Mar 25, 2008 8:16 AM EDT

Article Source: Media Week

sports, media, advertising, ads, specific-media

ESPN Turns Off Ad Nets to Protect Brand, Content

The site recently cut ties with Specific Media and several other unnamed ad networks, and is taking the bold stand that ad selling that relies heavily on arbitrage and algorithms is not for them.

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Michael Sautter's Column, All of Newsvine
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ESPN Turns Off Ad Nets to Protect Brand, Content

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