The nation's most popular local TV site is…

A TV site in the nation's 35th largest market has a secret, and it will astonish you. Every month, Salt Lake's KSL.com serves up 130 million… yes MILLION… page views from 1.4 million unique users. From a page view perspective, that puts KSL.com squarely at the top of the heap of local TV sites in the country. So how is this possible? KSL.com launched free classifieds using an off-the-shelf product in 2000, well before Craigslist gained a foothold. In 2006, they upgraded to their own technology — a clean, quick and user-friendly classifieds platform. Today, 75% of those 130 million page views are generated by free classifieds, and KSL.com ranks #8 in Nielsen-Netratings' list of top news sites ranked by "sessions per person." Just about everyone in Salt Lake goes to KSL.com to buy or sell just about anything.

Stephan Bergen, KSL.com's director of online content, answered a few of our questions via email, which follow below…