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The nation's most popular local TV site is…

News Type: Event — Seeded on Wed Mar 26, 2008 7:36 PM EDT
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A TV site in the nation's 35th largest market has a secret, and it will astonish you. Every month, Salt Lake's KSL.com serves up 130 million… yes MILLION… page views from 1.4 million unique users. From a page view perspective, that puts KSL.com squarely at the top of the heap of local TV sites in the country. So how is this possible? KSL.com launched free classifieds using an off-the-shelf product in 2000, well before Craigslist gained a foothold. In 2006, they upgraded to their own technology — a clean, quick and user-friendly classifieds platform. Today, 75% of those 130 million page views are generated by free classifieds, and KSL.com ranks #8 in Nielsen-Netratings' list of top news sites ranked by "sessions per person." Just about everyone in Salt Lake goes to KSL.com to buy or sell just about anything.

Stephan Bergen, KSL.com's director of online content, answered a few of our questions via email, which follow below…

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Who's leading the conversation?
This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.
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Michael Sautter

Se what can be accomplished if old media embraces technological change rather than resisting it?

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  • 1 vote
Reply#1 - Thu Mar 27, 2008 9:22 AM EDT
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