Google's DoubleClick to sell search marketing unit

News Type: Event — Seeded on Fri Apr 4, 2008 9:18 AM EDT

Article Source: Reuters

technology, internet, google, marketing, advertising, search, doubleclick

Google Inc plans to split off its search marketing arm from its affiliate marketing business and sell the search marketing business at its recently acquired DoubleClick advertising technology unit.

The online search and advertising leader is looking to spin off its Chicago-based search marketing business, Performics, which employs 200 of DoubleClick's 1,500 staff.

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Michael Sautter's Column, All of Newsvine
Groups: GeekVine, Googlers, Web 2.0
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MICHAEL SAUTTER

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Google's DoubleClick to sell search marketing unit

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