What if Apple built a search engine?

News Type: Event — Seeded on Thu Nov 13, 2008 6:45 PM EST

Article Source: CNET.com

technology, apple, search-engine, aapl, don-reisinger

TechCrunch is reporting today that it has heard some rumblings about the possibility of Apple developing a search engine to compete with Google, Yahoo, and Microsoft. According to the publication, it believes that Apple's reason for doing so is its desire to find another avenue of monetization for all the traffic it can capture through its Safari browser and elsewhere across the Web.

But after some digging, TechCrunch found that the chances of Apple working on a search engine in secret right now are relatively low and the Silicon Valley has heard little about the possibility of Apple turning to another sector in the industry.

Published to:

Michael Sautter's Column, All of Newsvine
Groups: GeekVine, The Infinite Loop
Regions: none

What's this?

Who's leading the conversation?

This visualization below allows you to see the impact that each user has on the current conversation. The top row contains the group of users who have had the most impact, the 2nd row the group of users who have had the 2nd most impact (et cetera). Users with similar impact are grouped together, and the average score of the group is shown to the left of the group. The author of the article is also shown on the left, in their corresponding group. Each user's score is based on the number of comments the user has made plus the number of votes their comments have received. The scores are calculated relative one another, so while their absolute value is not particularly important, their relative difference does indicate a larger difference in impact on the conversation.

2.4

{"commentId":4054886,"authorDomain":"michaelsautter"}

Michael Sautter

It would be the 'best' search engine but hardly anyone would use it.

{"commentId":4054886,"threadId":"418381","contentId":"2109208","authorDomain":"michaelsautter"}

1 vote

#1 - Thu Nov 13, 2008 7:06 PM EST

{"commentId":4068476,"authorDomain":"theindiearmy"}

The Indie Army

It would probably cost something to use it too. Apple gives nothing away for free, not even firmware updates.

{"commentId":4068476,"threadId":"418381","contentId":"2109208","authorDomain":"theindiearmy"}

2 votes

#2 - Fri Nov 14, 2008 5:19 PM EST

{"canLink":false,"threadId":"418381","isPrivate":false}

MICHAEL SAUTTER

Backyard

What if Apple built a search engine?

Published to:

FUN STUFF:

COMPANY STUFF:

LEGAL STUFF:

What if Apple built a search engine? \| The Digital Home - CNET News	CNET.com	Fri Nov 14	0
Is Apple Building A Search Engine?	TechCrunch	Thu Nov 13	1
Report: Apple struggling with iPhone in India	CNET.com	Thu Nov 13	1
Microsoft to digitally distribute PC game titles	CNET.com	Thu Nov 13	0
Google's Chrome now works on Linux, crudely	CNET.com	Thu Nov 13	0