
CPR: ABC's Lost, NBC's Heroes Franchises Tops in Value to Marketers
News Type: Event — Seeded on Fri May 15, 2009 7:43 AM EDT
Article Source: Media WeekWhile ABC's Lost and NBC's Heroes have lost some steam in the Nielsen ratings over the past year, they remain two of the most valuable program franchises a marketer can tap into, according to the just released calendar year "content power ratings" (CPR) released by Publicis Group's Optimedia.
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has on the current conversation.
The top row contains the group of users who have had the most impact, the 2nd
row the group of users who have had the 2nd most impact (et cetera).
Users with similar impact are grouped together, and the average score of the group
is shown to the left of the group. The author of the article is also shown on the
left, in their corresponding group.
Each user's score is based on the number of comments the user has made plus the
number of votes their comments have received. The scores are calculated relative
one another, so while their absolute value is not particularly important, their
relative difference does indicate a larger difference in impact on the conversation.
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