
Market research firm NPD released its retail sales figures for Macs and iPods today. Analysts, bracing for a serious decline got only a small one from Mac sales and called it good news. Slightly down is the new up, apparently. IPod sales were down a little more than some expected however.
I need to go back and check this - but I believe that NPD only draws its statistics from US only retail companies (but not the Apple Stores themselves. This means that the remaining unreported statistics reflect online, corporate/gov, education and international sales (outside US). I have not checked back with NPD to see if they have changed their data method to reflect the wider markets than previously reported. Obviously if they have (and one would assume that they would be interested in so doing) then these numbers are much more accurate than reported by them in the past. If not, they have successfully ignored at least the major sources of sales represented by the Apple Stores and international sales, for example.
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