After more than a decade of research, scientists at Louisiana State University have genetically engineered a jasmine rice replica suited to grow in the U.S. south. As of last year, that breakthrough is sold by a trio of New Orleans entrepreneurs as "Jazzmen Rice." Each package bears the bug-eyed likeness of jazz legend Louis Armstrong blowing into a trumpet.
To Thai agricultural purists, this is akin to bottling sparkling wine in Detroit and deeming it "Shampayne."
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