The formation of Hulu should have been a wake-up call to the Big Six of publishing. They too should have banded together to form a Hulu for Books.

Instead, they decided to risk their future by betting on a price-fixing trust strategy instigated by Apple, today known as Agency Pricing. This has not saved them from the threat of being put out of business by Amazon and by all of the writers who have discovered they no longer need a publisher to reach readers.