The sad demise of the three-Martini lunch
America has a proud history of drinking on the job. Craftsmen who built the first government buildings in the 17th century were sometimes paid in brandy. The 19th-century railroaders who laid the foundations of modern America were notoriously thirsty. And anyone who thinks that “Mad Men”, a TV drama in which 1960s advertising executives spend the working day sucking up Scotch, is a pastiche, would do well to talk to an account manager from the time—though his memory may be hazy.
America also has a long tradition of temperance. From the Washingtonian movement to Prohibition, there have been many attempts to sober up the workforce. Today, it seems that the battle is over and the killjoys have won.
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