The CEO of games giant Ubisoft has revealed an interesting parallel in the company’s business models. Speaking at Gamescom this week, Yves Guillemot said that around 95% of players of the company’s boxed PC games are pirates. Equally, of all players of the company’s free-to-play games who can voluntarily part with cash to obtain a better experience, 95% choose not to pay a dime. Nevertheless, the latter model can be a great opportunity to beat piracy.