The Center for Design Innovation shared the tape of a rare speech recently that I thought was a fascinating snapshot of the transitional period from mainframe to personal computing. Jobs is typically charismatic in the speech, begging the attending designers to help Apple make computers that actually look good.

“By 1986, we’re going to ship more computers that automobiles in this country,” Jobs said, adding that 3 million would be sold in 1983 alone.

“One of the reasons I’m here is that I need your help,” says Jobs. “If you look at computers, they look like garbage. All the great product designers are off designing automobiles or off designing buildings. But, hardly any of them are designing computers.”