Facebook’s increasingly fraught relationship with small businesses just got more complicated thanks to celebrity user George Takei: The former Star Trek star will publish a book with a chapter taking on Facebook’s controversial handling of page posts, just in time for the holidays.
Takei, whose page has nearly 3 million followers on the social network, says in a Facebook post that his forthcoming book Oh Myyy will include an entire chapter devoted to Facebook’s filtering of page posts using an algorithm called EdgeRank and its parallel practice of charging page owners to reduce EdgeRank filtering. Takei made the announcement while replying to another Facebook user who wrote a jeremiad against the filtering. Takei has been outspoken about his frustration with the filtering, which essentially forces him to pay Facebook if he wants to reach all of his own fans.
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